Black Friday Marketing IdeasNovember 17 2020
Black Friday is the biggest shopping event every year. Whether you ask online retailers, small businesses, and online stores, they will tell you how big of deal Black Friday is. It is that time of the year when you increase revenue and sales. If you would like to benefit from increased sales and revenue, there are a couple of ways to go about it. Here, you will find useful Black Friday marketing ideas that will attract new and existing customers.
Create Discount Codes
This is by far the easiest thing you can do for Black Friday, and it will not take up a considerable amount of time either. Offer discount codes for your online and offline customers.
There is no need to print any discount codes; you can either offer them as downloads or send them via email. This way, your customers can print it and use it when they visit your store.
If you have an ecommerce platform, you can give it codes to customers that would opt for it instead of visiting your store. Just make sure you give your customers the ability to choose where they want to use the discount codes you provide.
Send out Emails with Promotions and Deals
You can use this strategy for other popular events, and not just Black Friday. It will increase revenue, but only as you play your cards right. To promote your deals and promotions, email marketing will meet and exceed your expectations.
To get the best possible results with email marketing, here is what you need to do:
Segment your users; not all of them are the same. Categorize your users on their previous purchases, location, and demographics.
Personalize your emails to make your users feel welcomed.
Add CTAs where relevant.
Ensure the subject line is engaging enough to draw the attention of users.
Take time zones into account before sending out emails.
Take Advantage of Social Media and Forums
Enough emphasis cannot be placed on the fact you will need to take advantage of social media platforms and forums. Just be sure to prepare the right material to share with your followers on different platforms.
Your posts need to talk about the deals from start to finish, and even when the event comes to an end. This is how you will create a following since it will help you be active and engage with your target audience.
For every comment, you will need to give an answer, and this way, you will provide them with the best experience possible, convincing them to buy from you. The idea is to be as human as possible. Also, do not forget to use as many hashtags possible, like #blackfridaydeals, #blackfriday, #blackfridayyear, and so on.
Create a Messenger Bot or Chatbot
Make the most of automatization via bots that greet your visitors on your website. They can answer questions and offer special deals that do wonders when it comes to conversions.
Your visitors will have an excellent user experience if they have meaningful conversations about products or services they are interested in.
If your bot can find out what users are after and provide suitable options, it will go a long way for your business. Bots are incredibly handy, so why not take advantage of them to deliver an exceptional user experience?
Start Black Friday Promotions Early
It is always a good idea to start promoting early, preferably before your competition.
Get people to sign up for your mailing list and share coupon codes valid for Black Friday. By taking this route, you will increase your reach and conversion rate like never before.
Offer Hourly Deals
Apart from the main offer valid throughout the Black Friday sale, it would help if you gave hourly deals. These hourly deals should be offered on specific products or services. But for this to work, you will need to prepare quite a bit.
Your deals need to be visible on your homepage in the form of a banner and change it every hour accordingly.
This strategy can only work if you have a team at your disposal. Going at it alone will be an overwhelming endeavor.
Consider Free Giveaways
If possible, offer free giveaways for every purchase your customers make. These free giveaways can be valid for purchases up to a certain amount.
Remember, don’t charge for the free giveaway, as it will be less appealing to your customer. Think of it this way; if they have to pay for shipping on a gift, it is not free then, now is it?
Hopefully, the marketing ideas provided above for Black Friday will help you increase leads, traffic, followers, and sales. There are plenty of other strategies out there that you can incorporate into your Black Friday marketing strategy, so be sure to check them out as well.