We are all aware of the power that a logo possesses because it is the brand’s most important element to survive in a sea of competition. We have seen well-known brands and platforms, such as Apple, Google, and Slack, evolve and redesign their logos to have their brand identity speak for their company’s values to anyone who sees it.
However, some notable companies are content with their logos and the identity they have developed for themselves through the years and are unwilling to modify them. One of these companies is Twitter, with its well-known hummingbird logo.
Twitter is a popular microblogging platform and social networking site, with millions of tweets posted every day about international political events, viral TikTok videos, and protest movements all around the globe. It was founded in 2006 to provide a service that would deliver quick and short messages in no time.
According to the leading media information company, Twitter now has 186 million active users with a $1.1 billion annual profit.
Since it was designed in 2012, the iconic bird has become the world’s most recognisable logo. Twitter’s logo has only been redesigned a few times since 2006. While other brands’ logos have evolved numerous times to reflect their ever-changing values and trends, Twitter has remained one of the holdouts, with the hummingbird logo serving as its identity for the past 9 years.
This logo was designed by Martin Grasser, who was barely three years out of art school when he had the opportunity of a lifetime. One of Twitter’s founders, Jack Dorsey, stated that he wanted a logo that reflected the company’s quick, rapid, and brief service, and Grasser designed just that.
Grasser illustrated the final blue bird by superimposing 15 circles in layers on top of each other. These circles represent a sense of harmony, the connection of different people’s thoughts and interests, and the freedom of speech. They also serve as a neutral foundation for both the most serious and the most joyful news. Grasser mentioned in one interview that he made certain that each curve of the chest, head, wings, and beak was uniform.
The Twitter bird has a beak and body that points towards the sky, like a mountain bluebird with a dash of hummingbird in what Doug Bowman, Twitter’s Creative Director, described as “the ultimate representation of freedom, hope, and limitless possibility.”
“Twitter is not the bird; the bird is Twitter,” he added.
The bird is embossed on every Twitter headquarters, website, and app, and it was formally designated as the company’s mascot in 2012. People began to trust this bird because they believed that this platform would listen to their ideas and views.
Every world leader, from Barack Obama to Bill Gates, is now on Twitter and tweets daily.
Twitter has only had minimalist logos over the years, from a simple font to the addition of a bird, and finally just the bird. The hummingbird logo, on the other hand, has always been a fan favourite since it reminds users that everything they post on Twitter is short, quick, and reaches millions of people, just like a bird. Millions of people around the world resonate with the bird.
Many people now believe that Twitter, like every other social networking website, has become polluted and has lost its ideals along the way. They claim that the service that was once created to provide people with a platform to raise their voices and hear their stories is now censoring the voices of minorities and women of colour who speak out against racism, despotism, and injustice at the hands of the world’s leaders.
There is no doubt that Twitter is one of those social networking platforms that has set the bar so high that no one has ever been able to surpass it. This bird provided people with the opportunity to see the globe, but it also caused people to suffer due to its inability to maintain the company’s standards as they were before. This level of notoriety, however, would not have happened without their well-known bird logo.Read more
Some logos are simply hard to forget, and Disney’s logo is one example of such a design. But if you think about it, what does the logo really look like? Many people misread the iconic logo as a “G” rather than the alphabet “D.”
There is a lot of debate regarding Disney’s iconic logo, and it has been this way since 1972 where the confusion between D and G first took its roots.
The reason why people get confused with Disney’s logo has to with its curve style. Walt Disney loved calligraphy, so you should not be surprised that the logos are inspired by it. In fact, many Disney logos are designed after Walt Disney’s signatures, which were never the same over the years.
Walt Disney’s signature from the 1920s is completely different from the 1950s and 1960s as he continuously changed his signatures over the years. Similarly, Mickey Mouse, too, had a change of appearance over the years.
For a better understanding, let’s take a look at some Walt Disney signatures over the years:
Still don’t see the cause for confusion? Let’s take a look at some more examples of Walt Disney’s signatures:
The current Disney logo with the letter “D” has reached new heights, so much so, it has surpassed Disney’s expectations. The logo has not only transcended its humble origins, but it has now become the most recognizable symbol out there. The Disney logo symbolizes the success of a good logo design and illustrates how it can lead a brand to become a juggernaut.
Seeing how big of a deal the Disney logo is, it should not be surprising that the company will want to protect its identity. When a Chinese amusement park tried to replicate Disney’s logo, it was bashed without remorse.
While the Disney logo may have had several changes over the years, the letter “D” has remained the same since 1972. The Disney logo has cemented itself in such a way that it cannot be imagined in any other way.
The Disney logo may have confused people for decades, but one thing cannot be denied; the logo design has achieved immortality. This is the perfect example of good logo design, giving businesses and brands an ideal to strive towards. If you were looking for ideas for a new and unique logo, then the evolution of the Disney logo has a lot to teach. Remember, though, you will need to avoid making the same mistake as the Disney logo for the best possible results.
If you are unable to come up with a unique logo, you should consider hiring a professional logo designer instead. By doing so, you will save time and money, which could be better invested elsewhere. As long as you have a reliable and experienced logo designer on board, there is absolutely no reason why you will not have a long-lasting logo design to work with. Just make sure you spend the necessary amount of time to find the best logo designer for your needs and requirements.Read more
The Suncorp Bank logo has had three different iterations since the 1980s. Mostly, the changes have been drastic, resulting in logos that are entirely different from their predecessors. However, all logo versions preserved the bank logo’s core elements: the name of the bank and the sun. If you wish to learn more about the evolution of the Suncorp Bank logo, then read on to know more.
Suncorp and Queensland Industry Development Corporation merged with Metway Bank in 1996. As a result of this merger, the Suncorp Metway group came into being. It was not until 1999 that the Suncorp Metway brand was officially introduced to the world.
Before the merger, the Metway Bank logo featured a hexagon shape formed by green, yellow, and brown bars. Next to the logo, the name of the bank could be found. The first part of the word was brown, while the second part was white with a brown outline. This design choice was carried forward to the Suncorp Bank logo after the merger.
The original Suncorp logo had a red circle, which was quite similar to the hexagon shape from the Metway Bank logo. It had Suncorp written next to it in minimalistic sans font. The lettering was in all caps and black in color.
A few years later, the Suncorp Bank logo was overhauled. This time, the sun was white and yellow, rising behind a red shape, with the lettering Suncorp Bank taking center stage in the forefront.
After almost more than a decade, the Suncorp Bank logo was overhauled once more. The Suncorp logo lettering was changed to a darker teal, with the word “bank” removed from the equation entirely. This simple change made the overall design cleaner and simpler to grasp. As for the sun, instead of just a part of it, the logo had a full circle, and the red shape was nowhere to be seen.
If you were looking for inspiration regarding bank logos, you have everything you need with the example provided above. Initially, the evolution of the Suncorp Bank logo may not seem like much, but if you look closer, you will see the genius behind the logo.
The Suncorp Bank logos have managed to remain consistent over the years, making it easier for their target audience to recall the logo at a moment’s notice instantly. If not for the name, the very image of the sun will surely make it a breeze for viewers to remember the logo later on, regardless of how much time has passed.
Of course, coming up with a new logo for any business is easier said than done despite having the necessary inspiration. If you cannot come up with a unique and memorable logo, you should consider hiring a professional logo designer. By hiring a professional logo designer, you will save a considerable amount of money and time, but most importantly, you will get a logo that will do wonders for your brand!Read more
Choosing the right title, typography, and design are not the only important elements that make a catchy logo. Colours are also of significant importance to make your brand stand out from the potential competition. Compared to any other specifics of your logo, colours may seem minor details, but if you want your brand’s immediate recognition and identity, you can do a lot for your brand’s popularity by selecting the right colours for your logo.
Colours are linked to our emotions and embedded in our psychological effects, biological conditioning, and cultural imprinting. When we see a yellow colour and instantly feel happiness, or see the red and feel the warmth, we make a subconscious judgment. That is colour psychology.
Ask yourself these questions before deciding on any colour of your logo; what is my brand? What colour is augmenting the brand’s value? To understand the significance of each colour, let’s see what emotion they represent and whether they are right for your brand logo.
Yellow is a cheery representation of happiness and positivity. Yellow makes people warm, friendly, and comfortable. It also radiates affordability and embraces youthful energy. It is one of the primary colours and was the first colour humans were able to mix with paint. Yellow is a very diverse colour for cultural aspects. Yellow is your colour if your brand is spontaneous and offers affordable services. 2)
Red is one of the primary colours and the universal sign of intensified emotions such as anger, passion, and excitement. It screams and represents vibrant and youthful vibes. One scientifically interesting fact about red is that it is the first colour that babies can see. Red also increases our appetite and this has been used widely to their advantage by many well-known brands including coca-cola and KFC. Red is your logo colour if your brand is loud and modern, but if it is mature and serious? Then better forget about red.
Blue is a colour of trust, maturity, and dependability. It is the third primary colour that inspires a sense of calm and spiritual well-being. If your brand is associated with the corporate world, blue is the perfect colour for your logo as it shows off confidence and professionalism. Blue is one of the most extensively used colours, so if you decide to design your logo in blue, you need to up your game of logo designing.
Orange is a playful and energetic colour often associated with changes such as sunrise/sunset and autumn leaves. It is an invigorating colour that will make your logo catchy, but if your brand is feminine and luxurious, orange is not the right colour.
Black is the colour of luxury and modernism capitalized by mystery. If your brand is elegant and powerful, black is your colour for radiating authority.
Green is a colour of growth and the environment that brings peace and harmony. Green is almost known as a universal colour as it has so many cultural aspects.
If your brand is related to the high-end fashion or cosmetic industry, purple should be your go-to colour. It also inspires sophistication and femininity.
A great logo speaks for the brand and draws the correct target audience for the brand, while an unsuitable logo does the opposite and that can significantly damage the reputation of your brand. You need the right colour for your logo to build a strong identity for your brand and to stand out in this competitive world.Read more
The logo is considered the most significant element to build an enduring brand identity and convey its values to potential consumers when designing a brand. It is much more than a visual representation as it plays a major role in gaining attention from the world as a strategic instrument. Graved on all possible objects, the logo has a lot on its shoulders, from the portrayal of the company to maintain the consumer’s interest long enough.
It also depends on the main key ingredient of the logo format, i.e. Vector. Vector-based Graphics and Vector Logos have made their mark in the world of commonly used raster-based files.
Everywhere from billboards to business cards and posters to newspapers, vector logos are widely used. Vector-based graphics are designed by lines and curves on a mathematical equation to create shapes. Designers may use vector-based programmes such as Adobe Illustrator and Sketch to design a crisp and clear illustration of vector logos from scratch.
A vector file is non-resolution dependent, giving infinite freedom to the brand to print your logo on any small and large object, such as letterheads, billboards, and posters. Vectors logos are ideal for scalability and editing purposes without losing picture quality.
When it comes to technology and advancement the vector logo has enormous usability. You must have your logo on all platforms without ruining the reputation of your brand. Let’s see three reasons why you need a vector logo for your brand.
The biggest benefit of having a vector logo is that you can scale your logo on any small or large medium. Vector logos can be zoomed in several times and do not lose their quality. It remains crisp, sharp, clean, and unblurred. It represents your brand in high-quality posters, products, newspapers, and pamphlets.
If you have a vector format of your logo, you can edit your logo. The illustration colour and font size can be altered. After a few decades, you can even redesign your logo to keep up with the latest trends and fashion. The vector logo has helped to evolve logos through vector files of several globally known brands, including McDonald’s, Jaguar, and Google. Your brand needs a vector logo that helps not only to boost brand identity now but also in the future.
Vector-based files are exported into a variety of formats, including AI, PNG, SVG, PDF, and EPS. This allows consumers to see the logo in any format as most devices support raster-based files. It does not ruin the quality of your logo and is useful if you want to send out various file types for printing and scan of the logo.
Every brand has a logo today and displays it on every medium possible, including social media websites and the newspaper. Vector logos help to present the identity of the brand without damaging its visual representation. Although colours, designs, and typography are instrumental in attracting consumers to the brands, vector logos unlimited your brand by making an impression on your potential consumers in just a single glance and interest them further to explore your services.Read more
Businesses need to understand they can’t change their logo whenever they want. There is a time and place for everything, and this applies to changing logos as well.
If you are unsure whether you should change your logo or not, that is a different case entirely. This blog will identify those scenarios when it is the right time to change your logo. Without further ado, let’s dig in.
For many businesses, it is essential to drive as many users to their websites as possible. Numerous factors can prevent you from doing so, like an unappealing logo, for instance.
If you have implemented every marketing trick in the book and are still unable to drive traffic to your websites, then you should consider changing your logo.
When getting a new logo, make sure you get it professionally designed for the best possible results. Also, find an experienced logo design professional that has a considerable amount of experience in the field.
If you have a decades-old logo, then it is a good idea to change your logo immediately. An outdated logo design will not attract new customers.
You do not need to change the logo entirely; it can be updated to show your target audience you are not afraid to change with the times.
While experimenting with new logo designs, make sure you check out your competitors’ logo designs. By doing so, you will find a ton of inspiration which you can then channel into your own new logo design.
If your logo is causing your customers to remember their bad experiences, it is good to change your logo. For this reason, and many others, a new logo is exactly what you will need to get your brand on track.
With this approach, you can wipe the slate clean and start all over again from scratch. However, if you take this route, you must find an extraordinary logo design professional to increase your chances of success.
Logos that have too many elements will seem too busy and appealing. Such logos will confuse your target audience and even the general public.
To remedy this, all you need to do is a change to a new logo design that is straightforward and simple. Just make sure you work closely with your logo design professional to avoid any problems.
Some businesses tend to take the easy way out by designing their own logos to save money. This may seem like a good idea, but it will do more harm than good. If you have a DIY logo, you need to change it right away.
You need to understand your target audience will know when a logo has been designed with little effort, which will negatively affect how your brand is viewed. To avoid hurting your brand’s image, get a professionally designed logo without thinking twice!
The scenarios mentioned above are those times when you have no option but to change your logo without fail. If you fall into any of the aforementioned scenarios, then you should change your logo to prevent your business from taking a nosedive, pronto.Read more
Before launching any start-up, one of the most important things to keep in mind among the billion others is to give it a trademark. By doing so, you protect your start-up from people who might be infringing on your idea. You can trademark anything related to your business, it could be a symbol, a logo, or a slogan. Successful companies such as Uber, Google, and Facebook had trademarked themselves well before launching their business. Having a trademarked start-up could lead your business to a secure and profitable path.
People often forget to trademark their start-up, which can cost them their company and hard-earned money. Here are the five reasons why your start-up needs Trademarks:
Your trademark will protect your start-up business in the corporate world and is one of the most important things to think about when you start a new business. It is important to trademark your start-up early on and stay safe from. Many people can come up with the same idea, but if you have trademarked the company before them, you can prevent several major legal issues in the future, such as accusations of infringement, deceptive trading, and unjust enrichment. Securing your new business by registering it as a trademark acts as the first line of defense for your start-up.
By having a trademarked start-up, a company can subtly communicate its value in the market, which gradually opens the doors for your business to grow. Once you have developed a positive reputation for your company, you can expand it from one product to another or from one industry to another. Trademarks will help you get through the expansion without any legal or corporate repercussions hindering your progress. Hence, trademarks are considered to be one of the biggest assets of any start-up.
Trademarks make people aware of your brand and its value. When your start-up is trademarked, it stops people from copying your work. It distinguishes your work from other competitive businesses. Your trademark will appear on your products, websites, logos, and many other items, and will help build a reputation that demonstrates the quality of your company to consumers, and that can be a great thing for your start-up. People will start talking about your services and become familiar with your brand.
Trademark will help you hire more employees for your start-up. When a start-up gains attention, it also gains candidates to fill the jobs. Launching a start-up can be very stressful if you don’t have the right staff to run your company. Getting a trademark will give you the chance to appoint candidates you can trust, and vice versa, helping your company grow effectively.
Every start-up needs financial aid to build a successful business; having a trademarked start-up helps to get that support from investors as they begin to recognise you. Without a trademark, it is very difficult to find authentic investors to finance your start-up. It makes investors think that you don’t have enough confidence in the potential of your start-up to go through the process of trademarking it in the first place.
It goes without saying that when registering your start-up for a trademark; you need to choose a trademark that no one has ever used before, while also selecting a unique symbol, emblem, slogan, or design that will immediately draw consumer’s attention and make them want to know more about the values and services of your company.Read more
When designing a logo, a number of visual aspects need to be kept in mind in order to convincingly convey the message you want. From colours and layout to font sizes and typography, your logo should attract consumers and be memorable. While it might not seem like it now, when you’ve established yourself as a business years down the line, the colour of your logo will become the identity that your customers will always associate you with.
Yellow is considered to be a stimulating colour that grabs people’s attention. Yellow appeals to the child in us and is associated with feelings of cheerfulness, originality, and warmth. It also represents a quick, cheap, and pleasurable outcome for the target audience.
To understand the best use of yellow in the logo, let’s look at the leading brands and companies that use yellow in their logo.
McDonald’s is the most profitable fast-food company with a brand value of $129.3 billion. The legendary Golden Arches logo has been remoulded several times over the past few decades, but the world-famous logo is the essence of McDonald’s first franchise in 1952. It was redesigned by Ray Kroc who intertwined the two arches into a symbolic ‘M’. The logo has yellow in the shade of golden and red creates a beautiful synergy that has become a staple of McDonald’s brand value over the last 65 years.
IKEA is a Swedish home goods retailer franchise that has been selling assemble-yourself furniture and electrical appliances worldwide since 1947. The iconic bold logo, which represents the two colours of the Swedish flag, yellow and blue, was redesigned in 1967 but remains a consistent symbol of IKEA to encourage affordable and value buying. It is an instantly recognizable logo due to its vibrant colours.
Nikon is a global Japanese brand that sells high-quality optics and imaging products and was founded in 1917. Nikon’s current catchy yellow, white, and black logo was illustrated in 2003 to modernise and commemorate its 1968 emblem. According to the brand, yellow symbolises expansion and passion.
Nikon is a global Japanese brand that sells high-quality optics and imaging products and was founded in 1917. Nikon’s current catchy yellow, white, and black logo was illustrated in 2003 to modernise and commemorate its 1968 emblem. According to the brand, yellow symbolises expansion and passion.
According to research published in Emerald Insight, when people look at a product/ item, they make an involuntary judgment about it in the first 90 seconds and that assessment is primarily based on colours. The colour yellow has a way of subconsciously compelling and attracting optimistic attention from the perceiver.
It is very important for brands to know their target audience to sell their goods. When marketing, a brand can display yellow in products and reflect youth and affordability – characteristics commonly associated with the colour yellow. There are tons of hues of yellow, but choosing the right shade is essential. No one wants to buy a product that is marketed entirely different from its appropriate context. It is a make it or break it move for the brand.
Now if your brand offers high-end and luxurious items, then you’re better off without a yellow-themed logo. But if your brand promises fast, fun, and affordable products, then yellow is the perfect colour for your logo that will lead you to the metaphorical Yellow Brick Road.Read more
2021 demands businesses to rebrand themselves, allowing themselves to get a fresh start after the debacle that was 2020. If you want to take this seriously and want to up your branding game, a logos is a good place to start.
While designing a new logo for 2021, there are specific trends that you should keep in mind. If you wish to learn more about said logo design trends for 2021, then read on.
As absurd as it may seem, basic shapes have a lot of potential. With basic shapes, you can communicate quite a bit to your target audience with little to no effort.
According to experts, a well-crafted logo that utilises basic shapes to their fullest potential can deliver intricate messages to their target audience. For this reason, it should not come as a surprise that this logo design trend is gaining traction in 2021.
However, while using basic shapes, they need to be reinvented to seem new and fresh. For instance, you can use 3D geometric shapes or combine multiple shapes to develop an innovative logo design.
Classic symbols are making a comeback this year, with many businesses utilising widely known symbols into their logo designs. This includes using modern versions of motifs and iconography from yesteryears and even repurposing religious and mythic emblems to amplify a brand’s message.
Of course, incorporating this trend will come with all sorts of challenges but in the end, it will be worth the effort. To effectively integrate classic symbols in your logo design, find a synonymous symbol for your brand. Then, find out a way to reproduce it. After some trial and error, you will come across a logo that will speak volumes about your brand.
Nature is a constant reminder that everything must come full-circle, thus eventually leading to renewal and rebirth. With every new year, this is exactly what is on people’s minds. While a logo cannot recreate the beauty of nature in its entirety, it can imitate it.
Many logo designs will be created using nature imagery in 2021, replicating its attributes in an inspirational way. Many brands have incorporated earthy tones, floral imagery, and leafy motifs in their logos. Surprisingly, the incorporation of nature imagery is no longer restricted to the sustainability, environment, and health sectors.
Emojis have become quite a big deal, with over 3,000 characters that allow for a universal visual vocabulary. Emojis enable individuals to express their emotions concisely and clearly.
This year is all about emojis when it comes to logo designs. If you are still not convinced, consider the fact that emojis have been given credit by the Museum of Modern Art (MoMA) for their importance and influence in a 2017 exhibition, Inbox: The Original Emoji.
Emojis have evolved with grace, and there is no reason why these light-hearted pictures do not make their way into logo designs.
Using any one of the logo design trends mentioned above, or a combination of one or more, you could develop a logo design that will take your brand to new heights. Just make sure you hire the best logo designer out there to get the best results.Read more
If you have been part of the logo design industry, you may be familiar with a flat logo design concept. Currently, flat logo design is in vogue, being featured on everything from letterheads to websites. It is a trend that is here to stay for some time, so why not take advantage of it for your business? If you are still not convinced, let’s take a closer look at flat logo design to understand its true potential better.
Flat logo design is a specific style that is all about two-dimensional images. The idea behind this design, as the name obviously suggests, is to make a logo look flat. Removing three-dimensional realism lies at the core of flat logo design.
Flat logos don’t incorporate elements like shadows, gradients, bevels, and textures of any kind. This style is so popular because it is minimalistic and simple in its overall look.
Since there are no embellishments, flat logo design makes up for it by using bright colours, bold typography, simple shapes, and wording.
To create an appealing flat logo design, you will need to take a couple of essential factors into consideration, which are as follows:
Since flat logo designs are clean and straightforward, it would be wise to keep the text simple. Flat logo designs look extraordinary as long as the text is kept to a bare minimum.
Although there are no specific rules to follow regarding flat logo design, it would be a good idea to use more colours than what you would find in your typical palettes. Also, make sure the hues are more vibrant than usual.
The shapes for flat logo design tend to be clean and geometric, with the most common shapes being rectangles and circles. You can use shapes with round edges, but they can’t be the same as squared-off edges.
Flat logo design typography is direct and unambiguous. People mostly use sans serif typefaces for flat logo design, and there is no reason you should not utilise it for your logo design.
So why should you opt for a flat logo design at all? Since your logo design will be a visual figurehead for your brand, you can do much more with it than place it on your website or storefront. You can use your flat logo design everywhere, especially if you want to leave a mark. For this reason, your logo needs to be easily convertible for different mediums. If it cannot be easily converted for various mediums, it will not last for very long.
Flat logos are minimalistic logos that come across as stunning on different platforms and devices that these are viewed on. You can use flat logo designs for social media, website, or even on the billboards without thinking twice, and they are easily adaptable for any medium without looking chaotic or cluttered.
Flat logo designs are meant to be creative, unique, and eye-catching. They may lack realism, but their crisp visuals, straightforward typography, and bold colours make it a successful logo design style for your brand.Read more
Google has been with us for more than 23 years. Google is considered one of the biggest search engines in the world. The Google company is one of the Big 5 technological companies in the US’s information technology industry. Google was founded by Larry Page and Sergey Brin in 1996 and in late 1998 Larry Page came up with the logo of Google using Gimp, which is a graphics program. Before Google had an original logo made by one of the founders, Google used to be known as BackRub. The logo can be visualised as below:
The name Google came from the Latin word “googol” which means 10 to the 100th power. The founders wanted the logo to represent the idea that it’s made to be a search engine that can quickly process and return a massive number of results. They also added an exclamation mark to the logo in 1998, arguably inspired by Yahoo. However, that exclamation mark was removed a year later.
In 1999 an assistant professor at Stanford, Ruth Kedar designed prototype logos for Google on the request of a friend of the founders. The first few prototypes changed the colour of the alphabets and the majority of the alphabets of Google were mainly black. She made a handful of prototypes some made by using Catull typeface. The more prototypes she made the more the colours of the alphabets she kept changing. First, the two O’s of Google were changed from Black and in her next design, she changed the colours of all the alphabets. But the colours were not the ones used as of now and she couldn’t really agree on what to do with the O’s, she made one into a magnifying glass, made one higher than the other. One of her designs portrayed the symbol as 3d which was used as the official logo from 1999-2010.
In the next five years, the logo kept becoming more and more 2d and vibrant. The logo hasn’t changed much, in fact from 1999-2015 some minor touches were only done to the logo. On September 1, 2015, the logo’s font was changed to Serif typeface. In most applications associated with google, you might have seen only the alphabet G used instead of the whole word Google. The G has been made into an alphabet with 4 colours Red, Orange, Green, Blue.
Mostly it is referred to as the rainbow G which represents the smartphone app and the favicon for Google websites, and a microphone for voice search. The new voice search of Google on most phones and devices now portrays a dynamic logo of Google which shows some of the dots bouncing and moving around.
In short, the Google logo has seen many changes done to the font, colours, and pattern of the alphabets but as time has gone by the logo keeps on getting better and more vibrant. We are eager to see what the logo will look like in the future if Google decides to change its logo again.Read more
The well-known Facebook is the largest and top social media network in the world. The huge popularity of Facebook stems from cofounder Mark Zuckerberg who strived to make the platform bigger and better from the start. The Facebook brand was remodeled and altered which revolutionized the age of the internet. Despite the huge success and popularity, only a few people know the secret of the Facebook logo and actual history behind the company. There is a vast history of the birth of Facebook and how it became the reality that we see today. With that said, let’s discuss details about the Facebook logo and history behind the company.
Everyone is quite aware of the fact of the importance of logo design for the branding of the business. Facebook went simple and precise for the logo design and created a minimalistic logo design for the website. At the start, Mark Zuckerberg was really confused about all the details of Facebook. As per the logo guidelines, he also wanted the logo that is easily comprehendible and readable to the audience. Mark initially named his social media website as “The Facebook” which instantly caught everyone’s attention. However, he was not satisfied with the name and removed the article from the name.
Mark Zuckerberg hired Mike Buzzard from the Cuban Council to design a logo for his business. According to the designer, there have not been many modifications to today’s logo. He says that the logo used typeface Klavika font. The latest logo went through minor alterations in the existing font. Moreover, the blue and white color scheme has a lot to do with Mark Zuckerberg himself. Mark suffers from a vision condition known as deuteranopia. This means he cannot distinguish between the colours and only identify blue. This is the reason why Mark decided to go with the blue colour for the branding of his business. Facebook always forced on the simplicity of its brand, which contributes a major portion to its huge success and praise.
There is a really attractive history behind the charge-free social media platform Facebook. Mark Zuckerberg, in 2003 developed a website called “FaceMash”. By the time, Mark was in the second year at Harward University. The website FaceMash allowed him to conduct picture polls of his fellow students side-by-side and allowed others to vote on who was more attractive. The news for the website and its functionality quickly spread around the college like wildfire and was taken down by the college. Mark managed to narrowly escape the expulsion from the college.
The FaceMash was just the beginning of Facebook. In 2004, Mark decided to develop another social platform, which he called “The Facebook”. Initially, the platform was limited to Harvard college students only. However, with the much-appreciated success, Facebook was expanded to multiple universities and completely online in 2006. Ever since then the number of users on Facebook grew 2,603 million users as of 2020.
Facebook revolutionized the age of the internet and its user. It has become a prime component of the internet and there is nothing without it. The constant upgrades and simplicity of user experience make it the top social networking platform in the world.Read more
The COVID-19 pandemic is arguably the biggest and most jarring shock the world has seen in modern history. It has left everyone reeling in its wake and brought about changes that none of us would have expected. It has had an unprecedented hit on business, especially retail businesses and store owners.
However, after almost a year of battling this pandemic and adapting to new operating methods, things are starting to somewhat go back to normal, or at least as normal as is possible given the current reality. Now, the busiest time of the year for retailers i.e. the holiday season is fast approaching and preparing for this season is extremely important. This year, without question, will be significantly different than the previous ones due to the situation we are currently facing.
Regardless of what your business is or how large your operations are, you can take maximum advantage of the holiday season even if your business has missed out on sales throughout the year. Preparation is the key to making the most of this season and by the end of the third quarter, you should be getting started on your strategies.
There is always a chance of something going wrong in normal circumstances and as we all know, the current situation is far from normal. Starting early allows you to iron out any issues you might be facing in advance, reducing the risk of failure due to unforeseen events.
There are a lot of variables that can play a major effect on your marketing strategy and having an alternate plan if something goes south can help you avoid serious setbacks. Planning for impediments in your supply chain, returns, refunds and other such problems can mean the difference between seeing your business thrive or sink this holiday season.
You can ensure your online presence in multiple ways including Google business listings, Amazon or even your own online store. What matters is that you show up in search results. Due to the current situation, different places have different laws regarding the opening of malls, stores and shopping centres.
But that doesn’t mean that people aren’t going to shop for Christmas. Businesses that have a strong online presence consisting of responsive and well-functioning website and social media pages can cater to the Christmas and holiday season shoppers in a way that just isn’t possible for brick-and-mortar businesses. You can offer pickup/click and collect services or delivery options to appeal to customers of all types and preferences.
While it might be mandatory in some areas to have hand sanitizer available at the entrance to your store, you should have it available all the same. A hand sanitizer dispenser does not take up much space and shows that the person is making an effort to make the shopping experience as safe as possible for the customers.
Due to frequent delays and unreliability in the supply chain, going ahead and stocking up on some items might be a good idea. As a retailer you have to know exactly how much inventory you currently have and how much you can get. Remember, it might be difficult to find supplies at this time of the year with the pandemic on our hands. It is also a good idea to make some calculated measures on how much demand you might be facing during the busiest time of the year.
Most of the time, a majority of the people that come into your store will be there just to browse around and for window shopping. These kinds of customers are usually unsure about what they want to buy.
One way to tackle this problem is to stock your shelves in a way that makes the buyers wander through the store, ensuring that they spend more time in the store looking at the different items which might not be what they need.
Popup stores are currently a popular choice that a lot of retailers are opting for but not for the reason you might think. Popup stores were traditionally opened in public spaces which had a lot of traffic. However, during this pandemic, it serves as a safer alternative to having a ton of people crammed into one store for their Christmas shopping.
As is the case with a lot of industries and situations, retailers are also subject to rules and regulations enforced by the local government. Depending on the situation of your city or country, you might be subject to different rules, operating methods and timings.
During the Christmas seasons, stores usually stay open longer and customers can shop to their hearts’ content. However, we are now allowed to open our stores until a certain time and only allow a specific number of customers into the shop at one time. Customers might have to form a queue outside the stores and to manage larger crowds, additional staff might be needed.
Retailers usually require a larger number of workers to manage the additional workload that comes along with the Christmas season. These new employees need to be aptly trained and briefed as they are what allow you to get all of the work done.
This has been a year with some amazing, unprecedented circumstances which none of us would have expected. Given what we’ve all been through, the Holiday season is going to be a piece of cake! However, preparations need to be made in advance to make the most of the Christmas season in terms of profits as well as customer satisfaction.Read more
The Holiday season is just upon us and brands all over the world are competing with each other to churn out the highest sales for Christmas. Although there are a lot of strategies and tactics that can enable you to attract customers and boost conversions, one element that often gets ignored in the hustle of Christmas preparations is your company’s logo. A suitably designed logo that is congruent with the theme of holiday and Christmas season can be key to boosting brand awareness and create the expectation that you’re all-set for offering something special to your customers this season. Animating effects on your logo can add the cherry on the top of your existing design, helping your brand stand out from the competition.
Here are 4 reasons why you should be animated logos for your business this Christmas.
In today’s world, it is becoming increasingly difficult to hold a potential customer’s attention when a plethora of other brands and companies are offering similar services. This is especially true at the moment as we are just a few weeks away from Christmas and brands are trying their best to get noticed by potential customers. If customers aren’t aware of your business and the deals that you’re offering in the first place, how can you expect to increase your sales for Christmas?
An animated logo helps you stand out from the competition and grasp the attention of the consumer. When you tailor your logo for a particular event like Christmas, it automatically conveys the message that you have special offers in store for your customers, generating higher interest and increasing conversions to get the best out of the sales season.
Not only is an animated logo eye-catching and memorable, it also helps you to tell the tale of your brand in a few short seconds. Animated logos, and the stories they tell, can be used to form emotional bonds with the audience which is extremely useful and convenient.
With the Christmas spirit upon us, you can animate your logo to emulate the holiday feeling. Make some changes which show the customers that you’re aware of what time of year it is. Most consumers tend to lean towards brands and companies that stay with the latest trends and innovations as that shows their commitment and professionalism. These logos are often changed for short periods of time and given a suitable “theme” in accordance with the upcoming event, such as Santa Claus, snowfall, and conifer tree effects for Christmas sales.
Using video content is a great way to promote your products as well as your brand while using animated logos in the intros or outros to your video. Similar to how animated logos grab and hold the attention of your audience, animated logos also work wonders for brand awareness, helping you create and promote recognition for your brand. Even if the viewer watches the logo once, it leaves an imprint which is lasting and does not fade from memory as easily as a static logo would.
You can use animated logos to augment your brand awareness especially for Christmas by adding Christmas-appropriate elements to the logo. This not only helps customers learn about your business but also builds anticipation for the holiday season in terms of the exciting sales offers that you’ll be offering to your customers.
An animated logo provides the above-mentioned advantages but it also opens a whole new door to creativity and uniqueness. Static logos often end up being quite similar in appearance which does not allow the brand to differentiate itself from its competitors. In contrast, animated logos can add different visual effects, which might be subtle animation for aesthetics or more pronounced animation which tells a brand’s story.
Animated logos also allow for some room to make adjustments according to the occasion. For example, you can add animated effects to create hype among your customers in preparation for any season that you’ve planned special offers for. So, when it’s time for Christmas, you could add some snow, a Christmas tree or even a Santa’s sled around the holidays or make your logo appear spookier for Halloween; and do so with unique style!
As long as they are not printed out, animated logos can be used almost anywhere. Some commonly usage platforms for animated logos are:
For a majority of brands and businesses, Christmas is the busiest time of the year and the time when they can maximise their profits. While they understand that this is the period when they are likely to make the most sales, it can also serve as the perfect time frame to advertise themselves, creating awareness about their brand and leaving a lasting impact on customers.Read more
Black Friday is the only biggest and popular shopping sale around the world in which well established companies, small online ventures, and local shops take part to enhance their physical or virtual growth in the market, or to sell seasonal products. It always starts in the last week of November during Christmas for only four days: it is also known as Thanksgiving Day. Many of the distributors keep discounts up to or more than 50pc.
It is the best sale for the category of Electronics in which many useful things are on discount such as led, laptops, smart phones, smart watches and gaming accessories. People usually go to buy good quality clothes at cheap rates in this sale.
One marketing strategy which is very common between the sellers, that they use to make a company or a shop profile on Face-book and Instagram where they try to pull together customers by uploading several images of the products available on the store. They can also boost both the post and page by giving some dollars to the service provide so that more people can engage with it. People can also ask questions and collect information by chatting with company’s representative available on the page.
Many retailers use free shopping vouchers or a free gift to attract customers to buy something. They also display their sale brochures outside their shops, on social media and on their online page to gather customers. They also collaborate with some mega online shopping websites such as Amazon, Wall Mart and eBay, where they send out free vouchers on a shopping of minimum expense of $300 to $500. They give these vouchers in form of good wishes to the customers on the Christmas as it is the religious festival and hold great importance for Christians.
Nowadays easy payments and delivery are difficult in third world countries especially in Asia. Retailers and online shopping websites should use different payment gateways such as PayPal, Google pay, credit cards, debit cards and QR code pay. They should reduce some delivery cost for international customers and should be easily accessible in every major part of the world or the country. Some international websites doesn’t setup their market in several countries such as Amazon hasn’t setup their official identity in Pakistan, Iran, Israel and etc.
Distributors and sellers should make a different directory for the Gold customers who buy things from them frequently; they should carry out a survey form for those who come frequently and do store their contact and mailing information. One different team should be made for marketing purposes especially in local and small ventures so that they can help to increase the sales. They must send out their legitimate looking email and special discount for those specific customers.
Retailers and sellers take part in this sale to increase their profit by a large margin, for huge profits companies need to induct people who have good marketing expertise and have potential to work on every type of project.Read more
Black Friday is the biggest shopping event every year. Whether you ask online retailers, small businesses, and online stores, they will tell you how big of deal Black Friday is. It is that time of the year when you increase revenue and sales. If you would like to benefit from increased sales and revenue, there are a couple of ways to go about it. Here, you will find useful Black Friday marketing ideas that will attract new and existing customers.
This is by far the easiest thing you can do for Black Friday, and it will not take up a considerable amount of time either. Offer discount codes for your online and offline customers.
There is no need to print any discount codes; you can either offer them as downloads or send them via email. This way, your customers can print it and use it when they visit your store.
If you have an ecommerce platform, you can give it codes to customers that would opt for it instead of visiting your store. Just make sure you give your customers the ability to choose where they want to use the discount codes you provide.
You can use this strategy for other popular events, and not just Black Friday. It will increase revenue, but only as you play your cards right. To promote your deals and promotions, email marketing will meet and exceed your expectations.
To get the best possible results with email marketing, here is what you need to do:
Segment your users; not all of them are the same. Categorize your users on their previous purchases, location, and demographics.
Personalize your emails to make your users feel welcomed.
Add CTAs where relevant.
Ensure the subject line is engaging enough to draw the attention of users.
Take time zones into account before sending out emails.
Enough emphasis cannot be placed on the fact you will need to take advantage of social media platforms and forums. Just be sure to prepare the right material to share with your followers on different platforms.
Your posts need to talk about the deals from start to finish, and even when the event comes to an end. This is how you will create a following since it will help you be active and engage with your target audience.
For every comment, you will need to give an answer, and this way, you will provide them with the best experience possible, convincing them to buy from you. The idea is to be as human as possible. Also, do not forget to use as many hashtags possible, like #blackfridaydeals, #blackfriday, #blackfridayyear, and so on.
Make the most of automatization via bots that greet your visitors on your website. They can answer questions and offer special deals that do wonders when it comes to conversions.
Your visitors will have an excellent user experience if they have meaningful conversations about products or services they are interested in.
If your bot can find out what users are after and provide suitable options, it will go a long way for your business. Bots are incredibly handy, so why not take advantage of them to deliver an exceptional user experience?
It is always a good idea to start promoting early, preferably before your competition.
Get people to sign up for your mailing list and share coupon codes valid for Black Friday. By taking this route, you will increase your reach and conversion rate like never before.
Apart from the main offer valid throughout the Black Friday sale, it would help if you gave hourly deals. These hourly deals should be offered on specific products or services. But for this to work, you will need to prepare quite a bit.
Your deals need to be visible on your homepage in the form of a banner and change it every hour accordingly.
This strategy can only work if you have a team at your disposal. Going at it alone will be an overwhelming endeavor.
If possible, offer free giveaways for every purchase your customers make. These free giveaways can be valid for purchases up to a certain amount.
Remember, don’t charge for the free giveaway, as it will be less appealing to your customer. Think of it this way; if they have to pay for shipping on a gift, it is not free then, now is it?
Hopefully, the marketing ideas provided above for Black Friday will help you increase leads, traffic, followers, and sales. There are plenty of other strategies out there that you can incorporate into your Black Friday marketing strategy, so be sure to check them out as well.Read more
The month October is all about Halloween, a day full of activities like trick-or-treating, carving jack-o-lanterns, festive gatherings, donning costumes and eating treats. Halloween is widely celebrated on 31st October across the globe. Because of Halloween, October has turned into a month full of discounts and deals. As soon as October arrives, nearly every brand goes on offering discounts in the form of coupons to attract and target more customers that ultimately help their business grow up.
Now, that October has arrived and Halloween is just around the corner, people need to give serious attention, to both: making Halloween very creepy and spooky for everyone along with availing the most of the deals and discount offers. So even if you are still stuck with the heavy expenses of the Halloween and want to shop for the whole family, don’t worry as the last minute Halloween discounts have got your back.
What we actually love about Halloween is the spooky decor, the dressing up in different costumes, the treats and not to forget the amazing discounts! In fact, the festival is all about trick or treats, costume parties, pumpkins, bonfires, and scary stories. Not only that, but it is also about offers and discounts.
So now as Halloween holiday creeps closer, people not just feast their eyes on fancy costumes but also enjoy a great weekend of shopping to save a bundle of money by using online saving money offers and different discount deals. There are huge deals and discounts going on in almost every product. This basically is the spooky celebration day of the year when shoppers are hunting for all sorts of unique and creepy products online and in-stores by running sales offers. Many people wait all year to take advantage and still stand in waiting for the approach of good deals – it’s Halloween. This is high time you grab the best deals before they are gone.
Now that the spooky Halloween is here with all the exciting deals, let’s make the most of it. This is the time when millions of shoppers are still busy in browsing online stores for the hunt of all kinds of spooky Halloween costumes and accessories.Read more
We all at some point in our lives thought of the McDonald logo’s golden arches as the french fries dipped in the tasty tomato ketchup. In fact, there is a great appetizing fact behind the McDonald’s logo which reminds us of the tasty and nutritious food. Apparently, many psychological factors play a prominent role in the color scheme of the fast-food logo. As soon as we see the bright logo of McDonald’s, our brain starts to perceive it as the salty and mouthwatering taste of the McDonald’s menu. Let’s discuss the real reason the McDonald’s logo is yellow and red.
Before discussing the color scheme, it is important to discuss the history of the McDonald’s logo design. Whenever we think of McDonald’s, the golden arches always come into our minds. Initially, during its opening, the founders Maurice and Richard McDonald’s hired an architect Stanley Clark Meston to alter the building. Stanley used the golden arches on each side of the building that would point up into the sky. As the businesses grew, the building and logo design was upgraded for even better. Later on, when Ray Kroc joined the McDonald’s in 1961, he remodeled the logo with two golden arches that formed an’ for McDonald’s. This marked the massive success of the restaurant, which allowed it to expand globally.
Logos serve the chief purpose of succinct for the business. It delivers the communication between the customer and business, thus developing long-lasting brand awareness. No matter how small or large your business is, the logo is crucial for brand communication in the competitive market. However, in the case of McDonald’s, it seems like they executed their brand awareness strategy perfectly. Colors play a prominent role in the logos. According to research, the colors are responsible to trigger the psychological effects on the minds.
On the other side, the red and yellow colors in the McDonald’s logo were used for a very specific reason. The red color reported to stimulate heart rate and desire to munch food. While the yellow color is more bright and visible in the daylight. However, the main purpose of the color is to allow the brain to perceive them as food and make you hungry. The yellow color specifically, is associated with happiness. Whenever you see the mustard yellow arches on the highway, it is already sending you the signals to crave the greasy and healthy menu.
It might sound really surprising but the facts are scientifically true. All savvy restaurants are honing in the power of colors to attract customers to increase their sales. The colors have a psychological effect of making people happy, which is McDonald’s focusing for years.
McDonald’s have really been upgrading its color philosophy to push their competition game even further. Many franchises in Europe are now experimenting with the color green in their interior designs after the rise in environment-friendly trend. In short, McDonald’s has achieved huge success in making itself irresistible by using the perfect color scheme.Read more
If it is to talk about a healthy, fresh, and nutritious food restaurant, then the Subway is never an exception. Yes, you have pictured it right, the white, green, and yellow-colored text remind all of us of the limitless and healthy menu. Not just that but the restaurant is famous for its highest number of establishments in the US. Subway has numerous franchises around the globe, which makes it the most significant player among the competitors. Despite the reputation, only a few people know the real details and history of the business behind Subway. With that said, let’s discuss the Subway logo and the real history of the business.
The logo acts as the succinct and maintains a medium for communication between the business and customers. No matter how small or large your business is, logos are crucial for the advertisement and promotion of your business. The same happened with the Subway when it was just getting started. Initially, the logo was white and yellow with a transparent or black background. The logo was made up of the company’s name as Subway with arrows on S and Y that represents the establishment. The font used in the logo was Sans Serif.
Later in 1982, the partners decided to redesign the logo and gave it the 80s feel. They decided to remove the submarine feel and italicized the logo. This time they gave the logo with a green outline and decided to keep the arrows. This design was used until 2001 and was altered again. This time the logo looked more like the fast-food restaurant with the healthy elements. After 16 years, the company decided to change the logo with non-italicized text and without outlines. The combination of green and mustard yellow color still represents the healthy food and historical success of the restaurant.
It all started as the 17-year-old Fred DeLuca and his friend Peter Buck. Both friends noticed a dramatic increase in interest for sandwiches around their town. With this, they thought of opening their own sandwich chain. Fred borrowed $1,000 from his friend Peter, which initiated a business partnership into opening a sandwich shop. They both opened the sandwich shop in Bridgeport Connecticut called Pete’s Super Submarines. The two friends continued expanding the business and founded parent company Doctor’s Associates to oversee the expansion. It was named after both friend’s doctorate education.
As soon as the restaurant was opened, it did not take much time for it to gain attention. The restaurant was an immense success in the Bridgeport shop. After that, in 1968 both friends decided to change the name from Pete’s Super Submarines to Subway. Moreover, they also opened a new and first Subway franchise in Fresno, California in 1978. By the year of 1984, the immense success of the restaurant allowed it to reach an international level and opened a Subway in Bahrain. Both friends were planning to open many other restaurants but were not able to do so. However, they planned to operate the Subway in the franchise system and opened numerous franchises all around the world.
Nevertheless, the customers are really disappointed by the latest logo as it destroys their initial impression. However, it was the company’s decision to keep up with the design trends and update the logo design. Subway is running under a franchise business, and it is important to note that all franchises are never equal. However, the trademark will always stay the same until the next update.Read more