Should You Use a Yellow Logo?

February 18 2021

When designing a logo, a number of visual aspects need to be kept in mind in order to convincingly convey the message you want. From colours and layout to font sizes and typography, your logo should attract consumers and be memorable. While it might not seem like it now, when you’ve established yourself as a business years down the line, the colour of your logo will become the identity that your customers will always associate you with.

Yellow is considered to be a stimulating colour that grabs people’s attention. Yellow appeals to the child in us and is associated with feelings of cheerfulness, originality, and warmth. It also represents a quick, cheap, and pleasurable outcome for the target audience.

Popular Brands with the Iconic Yellow Logo

To understand the best use of yellow in the logo, let’s look at the leading brands and companies that use yellow in their logo.

McDonald’s – The Largest Fast Food Chain 

McDonald’s is the most profitable fast-food company with a brand value of $129.3 billion. The legendary Golden Arches logo has been remoulded several times over the past few decades, but the world-famous logo is the essence of McDonald’s first franchise in 1952. It was redesigned by Ray Kroc who intertwined the two arches into a symbolic ‘M’. The logo has yellow in the shade of golden and red creates a beautiful synergy that has become a staple of McDonald’s brand value over the last 65 years.

IKEA – The Leading Home Furniture Brand

IKEA is a Swedish home goods retailer franchise that has been selling assemble-yourself furniture and electrical appliances worldwide since 1947. The iconic bold logo, which represents the two colours of the Swedish flag, yellow and blue, was redesigned in 1967 but remains a consistent symbol of IKEA to encourage affordable and value buying. It is an instantly recognizable logo due to its vibrant colours.

NIKON – Popular Optical Products Company

Nikon is a global Japanese brand that sells high-quality optics and imaging products and was founded in 1917. Nikon’s current catchy yellow, white, and black logo was illustrated in 2003 to modernise and commemorate its 1968 emblem. According to the brand, yellow symbolises expansion and passion.

Nikon is a global Japanese brand that sells high-quality optics and imaging products and was founded in 1917. Nikon’s current catchy yellow, white, and black logo was illustrated in 2003 to modernise and commemorate its 1968 emblem. According to the brand, yellow symbolises expansion and passion.

Yellow and Consumer Psychology

According to research published in Emerald Insight, when people look at a product/ item, they make an involuntary judgment about it in the first 90 seconds and that assessment is primarily based on colours. The colour yellow has a way of subconsciously compelling and attracting optimistic attention from the perceiver.

It is very important for brands to know their target audience to sell their goods. When marketing, a brand can display yellow in products and reflect youth and affordability – characteristics commonly associated with the colour yellow. There are tons of hues of yellow, but choosing the right shade is essential. No one wants to buy a product that is marketed entirely different from its appropriate context. It is a make it or break it move for the brand.

Now if your brand offers high-end and luxurious items, then you’re better off without a yellow-themed logo. But if your brand promises fast, fun, and affordable products, then yellow is the perfect colour for your logo that will lead you to the metaphorical Yellow Brick Road.

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