Twitter Logo: What It Stands For

June 21 2021

We are all aware of the power that a logo possesses because it is the brand’s most important element to survive in a sea of competition. We have seen well-known brands and platforms, such as Apple, Google, and Slack, evolve and redesign their logos to have their brand identity speak for their company’s values to anyone who sees it.

However, some notable companies are content with their logos and the identity they have developed for themselves through the years and are unwilling to modify them. One of these companies is Twitter, with its well-known hummingbird logo.

Twitter-A Social Networking Site

Twitter is a popular microblogging platform and social networking site, with millions of tweets posted every day about international political events, viral TikTok videos, and protest movements all around the globe. It was founded in 2006 to provide a service that would deliver quick and short messages in no time. 

According to the leading media information company, Twitter now has 186 million active users with a $1.1 billion annual profit

The Famous Bird Logo

Since it was designed in 2012, the iconic bird has become the world’s most recognisable logo. Twitter’s logo has only been redesigned a few times since 2006. While other brands’ logos have evolved numerous times to reflect their ever-changing values and trends, Twitter has remained one of the holdouts, with the hummingbird logo serving as its identity for the past 9 years.

This logo was designed by Martin Grasser, who was barely three years out of art school when he had the opportunity of a lifetime. One of Twitter’s founders, Jack Dorsey, stated that he wanted a logo that reflected the company’s quick, rapid, and brief service, and Grasser designed just that.

The bluebird is made up of 15 Circles!

Grasser illustrated the final blue bird by superimposing 15 circles in layers on top of each other. These circles represent a sense of harmony, the connection of different people’s thoughts and interests, and the freedom of speech. They also serve as a neutral foundation for both the most serious and the most joyful news. Grasser mentioned in one interview that he made certain that each curve of the chest, head, wings, and beak was uniform.

What does it stand for? 

The Twitter bird has a beak and body that points towards the sky, like a mountain bluebird with a dash of hummingbird in what Doug Bowman, Twitter’s Creative Director, described as “the ultimate representation of freedom, hope, and limitless possibility.” 

“Twitter is not the bird; the bird is Twitter,” he added. 

The bird is embossed on every Twitter headquarters, website, and app, and it was formally designated as the company’s mascot in 2012. People began to trust this bird because they believed that this platform would listen to their ideas and views. 

Every world leader, from Barack Obama to Bill Gates, is now on Twitter and tweets daily.

Twitter has only had minimalist logos over the years, from a simple font to the addition of a bird, and finally just the bird. The hummingbird logo, on the other hand, has always been a fan favourite since it reminds users that everything they post on Twitter is short, quick, and reaches millions of people, just like a bird. Millions of people around the world resonate with the bird.

But Is the Bird Still a Symbol of Hope? 

Many people now believe that Twitter, like every other social networking website, has become polluted and has lost its ideals along the way. They claim that the service that was once created to provide people with a platform to raise their voices and hear their stories is now censoring the voices of minorities and women of colour who speak out against racism, despotism, and injustice at the hands of the world’s leaders.

There is no doubt that Twitter is one of those social networking platforms that has set the bar so high that no one has ever been able to surpass it. This bird provided people with the opportunity to see the globe, but it also caused people to suffer due to its inability to maintain the company’s standards as they were before. This level of notoriety, however, would not have happened without their well-known bird logo.

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